IT'S OK TOO Cassette Player

IT’S OK TOO

A visible way to listen to music.

In the summer of 1979, the first portable cassette player changed how we listen to music.

For the first time, music could travel with you.

Today, everything is instant. Streaming is effortless.
But something is missing.

A cassette tape is still physical.
Still slow.
Still romantic.

IT’S OK TOO is our way of bringing that feeling back —
without giving up the convenience of today.

IT’S OK TOO is the upgraded version of our original IT’S OK player —
now with stereo output and Bluetooth 5.0 connectivity.

It keeps the ritual of cassette listening,
while adapting to how we live today.

Connect to Bluetooth headphones for a private moment,
or pair it with a speaker to share music.

No wires. No limitations.
Just your music, wherever you are.

Anywhere, anytime

On the bus.
At your desk.

While doing nothing.

IT’S OK TOO fits into everyday life —
quietly bringing music back into the moment.

A semi-transparent matte body inspired by the 80s.
Minimal, nostalgic, and quietly expressive.

The transparent window reveals the cassette inside —
turning every tape into part of the design.

Each color, each label, each movement —
visible, personal, and unique.

Now upgraded with stereo output,
IT’S OK TOO delivers a more balanced, immersive cassette sound.

Soft. Warm. Real.